PR and Relationship Marketing
We build value relations with stakeholders, decision makers and opinion leaders. We connect people, products and local areas. We generate media interest. We grow brand awareness and consensus.
Media Relations and Press Office
We cultivate relations by communicating with offline, online and on-air media – creatively, originally and authentically. We talk with a broad database of Italian and overseas journalists and communicators, distributing press releases and organising talks, presentations, events and press trips.
Banking on our value connections, planning, intelligence and meticulousness, we curate the whole process of event organization and staging.
We scout, select and forge bonds with public and private sponsors and partners for events, projects and communication opportunities.
We devise the media mix most likely to make sure that a client’s marketing and sales strategy reaches the right audience, while optimising the budget available.
Social Media Management
We translate marketing and communication strategy by building and managing the presence of brands and bodies on social platforms.
We research, plan, develop and implement coherent communication strategies to consolidate and foster fanbase loyalty, and attract new audiences for brands, products, services and ideas.
We network in the digital world, developing high-level contacts with journalists, bloggers and influencers to promote clients in the best way possible in online contexts.
We write texts in languages and with methods suitable for diverse contexts and tools: hence brochures, newsletters, webs, house organs, blogs, advertorials and so on.
We work on the three key concepts of loyalty, reputation and credibility to manage the public image and consensus of politicians and public figures strategically, thus building coherent and compelling personal branding.
We optimise the image of bodies and organisations to ensure that their reputations grow in the media and with the public. We do so with original ideas, curated communications and high-level relations with organisations, institutions, enterprises and the media.
We devise strategies to support organisations and bodies in crisis in the public domain, from analysis of stakeholders to media relations, implementing rapid, effective plans to safeguard their online and offline reputations.